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Penguin & Panda Recovery Services and Tips

In 2012 Google released what was originally known as the "webspam algorithm". The impact this update had on the SEO world was large enough for Google to officially name the update "Penguin". The idea of the Penguin update was to effectively de-rank any sites that violated Google's webmaster guidelines. This included sites that used any manipulative techniques to improve their rankings. What this also meant was that many innocent sites, that appeared manipulative to Google, lost their high positions in search.

If you have been online for a reasonable period of time, you will agree that that the majority of changes Google have made are for the better. Still, the SEO industry was such that even the most established websites used link building over optimisation, and as a result, lost a lot of money.

Itís been just over 2 months since the Google update Penguin 2.0 was unleashed, and the storm seems to finally be calming but everybody wants to know: What did Penguin 2.0 focus on and filter? What was the difference between Penguin 2.0 and Penguin 1.0? How can I recover my sites rankings and measures can be taken to prevent my site from getting penalized again? Is it worth it to attempt to save my current domain or start with a clean slate by using a new domain?

Letís take a look back at the first Penguin SEO update, it really shook up the SEO community by targeting link spam. With the crosshairs aimed at link spam, thousands upon thousands of people felt it when the trigger was pulled. The people hit by Penguin 1.0 had quite a mess to clean and attempt to recover from, some had rankings completely vanish for their head terms or the long tail terms. Others had noticed a drastic 30%-80% loss in organic traffic. Penguin 1.0 was explicitly targeting networks of links, paid links, high anchor density, and high numbers of low quality links. There are actually some sites that still have penalties from Penguin 1.0 that have yet to be removed.

An overwhelming number of Money keywords in anchor text seemed to be the common denominator after analyzing hundreds of Penguin 2.0 affected sites. Having a high density of brand anchor terms, and a high number of ďnoiseĒ or ďotherĒ terms seem to save the worries of having a penguin penalty. One giveaway to the Google Penguin update is the strategy of using an inappropriate amount of money keywords, and this has left many webmasters looking to a penguin recovery service to save their rankings.

Whatís Involved in recovering from Penguin 2.0?


Step 1

Your SEO Services will need access to the website in question as well as access to the websiteís Google Webmaster Tools (GWT) account to analyze all active backlinks. Once we have completed our audit of the inbound backlink profile and have analyzed all active backlinks, we will compile a report that identifies all toxic backlinks and domains that must be removed. This step is crucial as it ensures that only toxic backlinks are removed. (You donít want to throw the baby out with the bath water)



Step 2

We attempt to manually remove toxic links by contacting the webmasters of each referring domain and requesting removal. This step involves manually sending professionally requests via email and asking for the link(s) in question to be removed. A professionally written letter is created for the removal request for each domain. After 45-60 days, we create a report of the links we have attempted to remove. Because the removal of toxic links is at the discretion of webmasters. We connot guarantee the removal of all links.



Step 3

Once I had a list of all of the webmasters that needed to be contacted, I created an email template. Iíve found here that itís quite important to make the webmasters feel that there could be negative effects on their website if they donít remove the link. Also, I always make sure that I give them the exact URLs where the links appear so that they have to do as little searching as possible.



Step 4

Once the removal and disavowal process is completed, the website will be resubmitted for reconsideration by google.



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