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Guidelines for Facebook Posts

  • SEO title: The first 18 characters of the update is considered as SEO title for that update. Hence, try to use primary keyword with in that limit.
  • Optimize photos: Add caption at the end of the photo and also a link (if you are promoting a product)
  • Humour: Facebook is used in light-hearted fashion, so try to include humour in your posts.
  • Different formats: Post in different formats as update. Use images, infographics, videos etc as updates.

Frequency of posting

  • 4 updates per day (1 update, 1 news post, 1 video, 1 article from our blog)
  • Make updates on each product (personal loan, car loan, home loan, credit cards)
  • Count of total updates per month: 88 (assuming 22 days per month)

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