What is Social Media?

Social Media MarketingSocial Media is a collective name given to various platforms that allows exchange of ideas and information among people by means of virtual communication in real time. Social media encompasses a range of elements including Internet forums, blogs, social networks and a video sharing websites. Social media have become an important aspect of our lives with the evolution of technology. With increasing number of people accessing these websites on daily basis, it is becoming essential for every company to use social media to advertise and publicize their products. Enhancement of social media avenues has given rise to Internet marketing, i.e. using internet as a method to promote and market. But with today’s competitive markets, one needs to optimize the use of Social Media Marketing in order to achieve full potential of this important marketing tool.

Social Media Optimization


So what are Social Media Marketing (SMM) and Social Media Optimization (SMO)?

Social Media Marketing (SMM) is one of the Internet marketing methods which generates publicity for a product or a brand by utilizing the various Social Media elements and creates brand awareness among people. SMM involves attracting attention and encouraging users to re-share the contents with other member of the group.

Social Media Optimization (SMO) is another term which works around intensifying the process of marketing by bringing in a much more intense and optimized technique in order to popularize a product much quickly compared to traditional marketing methods. SMO works similar to the Search Engine Optimization which diverts more and more traffic to the website by creating awareness among people.

Social Media Optimization Depends upon how smartly u creating your Social Profiles in Social Networking site like Google Plus, Facebook, Twitter, LinkedIn, Pinterest, Myspace & more. How quickly you connecting with your targeting peoples & how cleverly your sharing your Product & services with attractive offers. Quality content also matter to get direct customer to your website through Social Media Marketing.

Social Media Icons

Why Corporate Business need SMO & SMM?


Social networking websites helps the individuals to directly interact with each other and build a relationship. When an organization joins the social media channel, it gives them the opportunity to interact with consumers directly. This kind of interaction gives a much more personal feel to users than traditional methods of marketing & advertising.
Social networking websites allow individual followers to re-share the comments and offers made by the various brands. By the virtue of re-sharing, all of the connected users are able to view the messages, thereby reaching out to more and more individuals. As the information regarding the various offerings offered by the product spreads, more traffic is diverted towards to the product/company website.

Social Media Strategy

Advantages of SMM & SMO 


Social Networks gives the companies a chance to interact with individual followers which instills a feeling of loyalty into its followers and potential customers. This is also a helpful way to reach out to a very narrow target audience.

Social networking sites also enable a person to gain information about the products and services which he/she might be interested in. The information gained helps marketers to detect the interests of an individual, by means of the content shared and questions posted which in turn help the sales teams to segment and target the ideal buyers.
With the involvement of Social Media, the customers act as participants rather than mere viewers. Social media permits one and all to express their opinion and stake an assumption in order to contribute to the marketing value chain. Each partaking individual gets to be a part of the showcase, as different clients read their remarks or surveys and generate opinion. The engagement procedure is then essential to fruitful online networking showcasing.

Social Media Groups


Why Choose Your SEO Services for SMO & SMM?


Here at we know your business is important to you. We understand the needs and important aspects of your business and leverage platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest and other Marketing to increase the visibility of your business.


One thought on “SMM

  1. Susan

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